CRM Data Quality. Hints for Effective Business Building
Explore the Essence of Quality Records for Your Productivity and Income Growth
Consistent and accurate database is the key to an effective business process running, providing outstanding customer service and experience, as well as make data-driven decisions. This ebook will help you to succeed at this process.Download Now
Quality and consistency data is the cornerstone of company success with CRM. Taking data management issues easily, as a rule, ends in customer-facing processes ineffectiveness, dubious decisions and overall CRM rolling out project fail.
The objective of this free ebook is to walk you through the critical aspects of quality database, expensive mistakes, as well as provide some tips for pitfalls overcoming. Besides, you will find out how to keep track of the business processes and collect the right records.
In particular, you will learn more about:
- Basic issues of effective data management;
- Essence of database architecture;
- Integration of CRM database and third-party record storages;
- Key types of data for decision-making and effective forecasting;
- Tips on the categorization processes.