A consistent and accurate database is the key to an effective business process running, providing outstanding customer service and experience, as well as make data-driven decisions. This ebook will help you to succeed in this process.
Quality and consistency data is the cornerstone of company success with CRM. Taking data management issues easily, as a rule, ends in customer-facing processes ineffectiveness, dubious decisions, and overall CRM rolling out project fail.
The objective of this free ebook is to walk you through the critical aspects of the quality database, expensive mistakes, as well as provide some tips for pitfalls overcoming. Besides, you will find out how to keep track of the business processes and collect the right records.